Leading Growth. Improving Performance.
We help organisations develop leadership, empower people, and build the systems that drive lasting performance.
Trusted by Forward-Looking Organizations
Why Growth Efforts May Stall
Many organisations are under constant pressure to grow while also improving efficiency.
New targets, new initiatives, and new processes are introduced to keep pace.
But over time, this creates an environment where performance starts to slip
- Teams are overloaded and disengaged.
- Managers are expected to inspire and drive change without ever being developed as leaders.
- Processes remain inconsistent and inefficient.
- Employee suggestions are rarely prioritised or acted upon.
In this context, even the best plans lose momentum.
Without clarity, structured improvement, and leadership at every level, growth stays on slides instead of becoming reality.
How We Make Growth Real
We look at growth as a whole—not just through the lens of strategy or operations.
Our work connects the entire chain: from engaged employees and efficient processes to strong customer experience and commercial results.
We partner closely with both operational and commercial teams to build high-performing environments, combining clear structures and systems with leadership that inspires purpose and ownership.
At the centre of our approach is the Growth Leadership Framework.
It assesses 11 critical areas in a value-driven organisation and provides over 45 proven systems to embed improvement in daily work.
And perhaps most importantly, we are experts in bringing people along in this journey—creating trust, clarity, and the commitment that makes growth sustainable.
Our services are designed to help you build growth that lasts.
Case Examples Building a Culture of Growth
When Luminus B2B needed to improve engagement and deliver complex changes, we partnered with their leadership to create a culture of clarity, ownership, and performance.
Results within 12 months:
- +50% improvement in employee engagement
- Stronger alignment between strategy and daily work
- Clear systems and leadership to sustain growth
"When Anima started, our engagement index was quite low, and we were facing difficulties implementing strategic transformation plans. Thanks to the leadership and the tailored change framework introduced by Anima, we saw an improvement of around 50% of our engagement index and developed a clear strategy to implement our plans. These efforts helped us create a culture of change and a new way of working that has been tremendously beneficial to the whole team.”
Let's Discuss the Impact we can have at your organisation >
Restoring Structure and Engagement in Customer Operations
Interim leadership for a 50-person B2B Customer Operations team at a large utility provider. Within 12 months, backlogs were reduced by 75%, employee satisfaction rose by 20%, and credit exposure improved by 19 days
Building a Scalable Sales Engine for a SaaS Company
Helped an AI SaaS provider design and implement a structured sales organisation. Achieved 80% pipeline coverage and profitability in less than 10 months through clear positioning, training, and performance management.
Balancing Leadership and Growth in a Creative Agency
Balanced entrepreneurship with structured leadership. Streamlined sales, introduced project management, and clarified governance, resulting in 10% higher revenue and profitability and 20% more time for business development.
About the founder
I'm Soufiane
I help organizations grow.
For over 15 years, I’ve helped organisations grow by combining operational excellence with leadership development.
I work with corporates and scale-ups to improve performance, strengthen leadership, and build systems that make progress sustainable.
My mission with ANIMA is simple: to help teams and leaders grow with clarity, structure, and ownership.
What customers say about us
Anima has been a valuable partner, playing a key role in helping us grow with their experience.
I genuinely believe in their approach, and I’m planning to involve them again to support the team further
later this year.
Soufiane has a unique ability to inspire and guide in a lighthearted manner while upholding the company's values. He 'brings joy back into the job,' 'going the extra mile,' and 'providing the necessary tools.' He looks beyond the individual and provides clear insights, all while communicating in straightforward, no-nonsense language.
When Anima started, our engagement index was quite low, and we were facing difficulties implementing strategic transformation plans. Thanks to the leadership and the tailored change framework introduced by Anima, we saw an improvement of around 50% of our engagement index and developed a clear strategy to implement our plans. These efforts helped us create a culture of change and a new way of working that has been tremendously beneficial to the whole team.
I highly recommend anima for their exceptional service. They listen to our needs, create tailored proposals, and focus on delivering results. What sets them apart is their willingness to evaluate and recalibrate their approach for continuous improvement. A truly reliable partner.
I want to express our deep gratitude for your exceptional collaboration with our team. Your expertise has been invaluable in helping us achieve our goals. Thank you for your dedication to our project. Looking forward to working together again soon.
