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Entrepreneurship

The way I carry out entrepreneurship in my personal life, as well as in my professional activities is defined by one guideline, one recipe and one approach.
The guideline for entrepreneurship is a quote I formulated for myself 7 years ago, which helps me to create my reality as a result of my dreams. It helps me to be a conscious and successful entrepreneur as it helps me to overcome blockages, to assure qualitative delivery and to keep being motivated to do better every time. Above this, it helps me to inspire and to help others in achieving their goals.

The quote is: “Doing what should, wanting what can, creating what can’t, dreaming of what could” – me

  • ‘Doing what should’, because we tend not to like what we have to do, and we might not do it. So, it is about having to do it. Because it’s about ‘doing’, it (entrepreneurship) is a conscious and active action.
  • ‘Wanting what can’ helps to set attainable and realistic goals, with the accessible resources. It serves for short term goals. It helps to work in an inductive manner, which will be explained further under the approach.
  • ‘Creating what can’t’, helps in motivation and leads towards long term goal setting and achievements. It sets a state of mind which dictates that everything can be created.
  • Although it is the last piece, ‘dreaming of what could’, is the first action of all; as visualisation leads to realisation. The journey for the next ‘doing what should’, starts here, after the last creation of something that can’t.


To make it more concrete, I formulated a recipe to achieve the “impossible”:

  1. Dream and hold on to that dream (until you realise it or change it for a higher goal)
  2. Visualize it, set out a course and WANT to make that dream come true
  3. Determine the path and achieve progress by taking action
  4. Be courageous, leave the known, create the non-existent and keep going
  5. Use creativity and vigour for victories

In the end it comes to achieving sustainable results with root-cause problem solving without being dependent on major investments. For that my approach is HIP (= dutch for ‘trendy’): Holistic, Inductive and Pragmatic.
Holistic, so the scope isn’t narrowed to the action, instead the result is achieved by continuously looking at the bigger picture. It prevents symptom control.
Inductiveness helps by working with the available tools in the given context. It prevents being inhibited because of not having the ideal resources. Besides immediate, adequate and cheaper action, it provides a higher satisfaction and more pride when achieving the results.
Pragmatism helps with stimulating the creativity and it sets out a flexible approach.

In the end nothing is impossible and no obstacle is insurmountable. The (necessary) fuel for successful entrepreneurship is passion, driven by an authentic soul.

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