Why we exist
Transformation is hard. Not because people resist change — but because most change lacks clarity, structure, and real leadership.
At ANIMA, we help organizations move from ambition to adoption.
Whether you’re integrating AI, rethinking operations, or leading cultural shifts,
we focus on what makes change work: leadership, execution, and sustained adoption.
Who we are
ANIMA is founded and led by a transformation lead with 15+ years of experience in operations, leadership, and organizational change.
Roles include Head of Customer Operations, Transformation Lead, and Leadership Coach in complex environments across utilities, health, and public sectors.
Trained in Lean, Change Management, and Executive Leadership, with hands-on experience delivering high-stakes change — from crisis stabilisation to long-term strategy.
We partner with a network of senior freelance experts — people who don’t just advise but lead.
What we believe
At ANIMA, we don’t just help you plan or launch change. We focus on the only thing that matters: whether it lands. Our mission is to ensure your teams adopt the change — fully, measurably, and sustainably.
People First
AI will reshape work — but only if people know how to use it
Action next
Strategy alone is not enough — execution is everything
Change by inspiration
Managers are the real drivers of adoption — if you equip them
Predictability to last
Change doesn’t have to be chaotic — it can be designed, led, and made practical