Anima was founded in 2018 to help companies develop and deploy new services, optimise customer services, and implement a ‘continuous improvement’ way of work.
Starting as a one-person interim management / consulting firm, Anima has served renowned brands and has grown to a niche player in customer service.
To offer its services, Anima can rely on a broad range of expertise through partnerships.
Anima has the ambition to bring the soul of your company into motion towards innovation and growth.
It is all about understanding the driver of each individual and sparking their passion.
anima’s values
01 Customers first
We do what the customer needs, not what he wants. We don’t do what doesn’t add value for the customer.
02 No to nonsense
Logic and direct, that’s how we think and talk.
03 Yes to sustainable
It has all our attention if it comes with a sustainable (social) impact. It loses our attention if it has none.
the person
behind anima
Soufiane Hamdaoui
Soufiane has developed a passion for customer service. He has gained over 19 years of experience in direct and indirect customer contact. With more than 10 years within customer service management, he decided to dedicate his time to helping others improve their customer service. He founded Anima in 2018 and services since then as the Owner & Managing Consultant.
— Education
Soufiane holds an Executive Master of Business Administration from Hult International Business School (London), with a specialisation in Management and multiple distinctions. Amongst other credits, Soufiane has Lean Black Belt, PMI Project and Prosci Change Management certifications.
